Imagine losing ₹1 crore every year—not because your product isn’t good, but because your process isn’t.
By implementing a structured Lead-to-PO process using the BANT model, Swanhans helped a client turn ₹1 crore in annual losses into profits, streamlining execution and boosting win rates. This case shows how clarity, accountability, and well-defined processes drive growth and success.
Project Overview
The Challenge
That was the challenge one of our clients faced. They were selling enterprise software, including to defense clients in India. The opportunities were there, the demand was real.
Yet, the absence of a structured process from lead generation to purchase order meant unfulfilled orders, poor lead tracking, and missed follow-ups. Every gap in the system translated into lost revenue.
When Swanhans stepped in, we asked a simple but critical question: How do we turn opportunities into results?
Our Solution
We designed a custom Lead-to-PO process, built around the Budget, Authority,Need, Timelines (BANT) model. This framework ensured:
Only qualified and appropriate leads moved forward.
Every check and balance was built in—quotations, technical demos, and approvals happened right the first time.
Roles and responsibilities were clearly defined across interconnected teams, eliminating confusion and strengthening collaboration.
Measurable Results & Business Impact
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